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Natural deodorant that works. No B.S.

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The final word on natural.

In an industry full of short-cutters and toxic products masquerading as all-natural, we’re here to just be straight up about things. We call a pit a pit, a rose a rose, and we don't mess around with questionable ingredients.

No aluminum.
No parabens.
No harsh chemicals.
No duh.

Reading ingredient lists shouldn’t require a pHD in chemistry. We make safe, eco-friendly products by hand in Austin, Texas – with stuff you can find in your kitchen. If you can’t pronounce it, we don’t use it.

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Frankly Speaking.

Hey there.

Looking for Primal Pit Paste? Yep, you're in the right place. We're still making the same great stuff you know and love, but we're doing it as Pretty Frank these days. To read more about this change, click here to read a letter from our Founder & CEO.