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average rating 4.8 out of 5
Based on 40 reviews
  • 5 Stars
    36 Reviews
  • 4 Stars
    3 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
98% of reviewers would recommend this product to a friend
Effectiveness
Rated 4 out of 5
Scent
Rated 4 out of 5
Customer photos and videos
40 Reviews
Reviewed by Kathi M.
Verified Buyer
Zinc Deodorant
Reviewing
Zinc Deodorant
I recommend this product
Skin Type
Sensitive
Age Range
45 - 54
New to Natural Deodorant?
No
Why I Love It
  • All-natural ingredients
  • Scented with essential oils
  • Baking soda free
  • Long-lasting
  • Made in the USA
Rated 5 out of 5
Review posted

Another great deodorant

This one has a nice, mild smell. Sometimes I layer my deodorant and this one works great for that.

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Effectiveness
Rated 5 out of 5
Scent
Rated 5 out of 5
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Reviewed by Marcelina C.
Verified Buyer
Zinc Deodorant
Reviewing
Zinc Deodorant
I recommend this product
Skin Type
Normal
Age Range
25 - 34
New to Natural Deodorant?
No
Why I Love It
  • All-natural ingredients
  • Baking soda free
  • Long-lasting
  • Smells great
  • Made in the USA
Rated 5 out of 5
Review posted

Love it

This is my is 2nd favorite! Works very well. Great for a very active day!

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Effectiveness
Rated 5 out of 5
Scent
Rated 5 out of 5
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Reviewed by Camden
Verified Buyer
Zinc Deodorant
Reviewing
Zinc Deodorant
I recommend this product
Skin Type
Sensitive
Age Range
25 - 34
New to Natural Deodorant?
No
Why I Love It
  • Long-lasting
  • Smells great
  • All-natural ingredients
  • Scented with essential oils
  • Baking soda free
Rated 5 out of 5
Review posted

GREAT

Have tried countless natural deodorant and they either didn't work or they gave me a horrible rash. This smells great and works very well and doesn't irritate my skin. But it's not antiperspirant so don't expect to never sweat. However, this actually keeps me pretty dry throughout the day. So, try it out, it's fantastic.

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Effectiveness
Rated 5 out of 5
Scent
Rated 5 out of 5
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Reviewed by Pippa D.
Verified Buyer
Zinc Deodorant
Reviewing
Zinc Deodorant
I recommend this product
Skin Type
Sensitive
Age Range
18 - 24
New to Natural Deodorant?
No
Why I Love It
  • All-natural ingredients
  • Baking soda free
  • Eco-friendly packaging
  • Made in the USA
Rated 5 out of 5
Review posted

finally something that meets all my requirements

I was looking for a new deodorant that worked and was not packaged entirely in plastic. I had been trying a refillable kind, but it ran out so fast I was spending $$$ on deodorant to smell not all that great. Also, I can't use any deodorant with baking soda in it.

Enter Pretty Frank, packaged in glass jars, uses zinc instead of baking soda, and it lasts forever. I got my first one in February. I'm a smelly person when I sweat and I like to exercise frequently. This stuff keeps me smelling pretty neutral -- which is a win in my book! Yes, I may need to reapply after a tough workout or long day, but overall as far as natural deodorants go this one is pretty good, and it checks all my boxes! This smell is clean and citrusy.

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Effectiveness
Rated 4 out of 5
Scent
Rated 4 out of 5
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Reviewed by Katherine G.
Verified Buyer
Zinc Deodorant
Reviewing
Zinc Deodorant
I recommend this product
Skin Type
Sensitive
Age Range
35 - 44
New to Natural Deodorant?
No
Why I Love It
  • All-natural ingredients
  • Vegan
  • Cruelty-free
  • Scented with essential oils
  • Baking soda free
Rated 5 out of 5
Review posted

New Look, Same Amazing Stuff Inside!

I am a huge fan of the Primal Pit Paste, and I respect the company's values and goals in making a safe and naturally-derived product. Now that Primal Pit Paste has been renamed Pretty Frank, I can safely say that the only real change is the look of the packaging. The paste inside the jar is just as fantastic as ever. I included both the old product and the new product in the picture for reference. The new jars are opaque white but still glass. As you can see, I tend to purchase small jars to try out a new scent, and then order a large jar when I'm hooked on a scent. The little jars end up super handy for traveling, though, so I switch in to the larger jar as soon as it arrives and keep the little one for my travel bag.

I really love the zinc formulation of the paste because it's very gentle on my skin (the baking soda variety would irritate my skin if I used it multiple days in a row). Again, this is another thing I respect about the company is their acknowledgement that skin chemistry varies from person to person. Zinc works amazingly well for my skin. Maybe baking soda is ideal for someone else, but there's a choice out there for both of us. :) The paste itself, once it's warmed a little (I usually tuck a little ball of paste under one arm to start it warming up while I scoop another ball up for the other arm, and that one warms up while I'm spreading the paste on the first arm), is soft and smooth and spreads pretty easily. It's thick, and it's not slippery at all, so…

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Effectiveness
Rated 5 out of 5
Scent
Rated 5 out of 5
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