The Original Truly Natural Whole Body Deodorant

3 Ingredients That May Be Lurking In Your Deodorant

1. Petrochemicals

Petrochemicals are substances made primarily from coal, oil, and natural gas.

These are often disguised in "natural" body care products as Earthwax, Ozokerite, and/or Piroctone Olamine. Petrochemicals have a negative impact on the environment and human health. Pretty Frank uses only organic Candelilla Wax and Beeswax which are truly natural waxes.

2. Fragrance

Fragrance is one of the most toxic additives to personal care products. "Fragrance" is a catch-all term on ingredient labels, making it hard to know exactly what's in your skin-care products. It looks like it’s one ingredient however, it’s likely a blend of many chemicals. Confirms the AAD "about 5,000 fragrance molecules are used in heavy rotation." Pretty Frank only uses organic and/or wildcrafted responsibly sourced, essential oils.

3. Water

The presence of water in products causes mold and bacteria to grow quickly. For this reason, water-based deodorants use toxic chemicals to prevent bacteria growth from happening. Pretty Frank makes deodorants and body care products with water-less formulas. No toxic preservatives are needed, and we are saving a precious resource.

Pretty Frank Deodorants are Leaping Bunny Certified, aluminum-free, petroleum-free, paraben free, non-GMO, vegan, and use water-less formulas We are highly focused on sustainability, reducing single-use plastic, and decreasing our carbon footprint.

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From the Founder

"When I started Primal Pit Paste in 2012, one of my biggest goals was to educate consumers. The natural movement was well under way, thanks to pioneers like Dr. Bronner’s and Badger, but I wanted to bring the conversation to a wider audience. There’s a lot of misinformation and just plain false information out there about the products we’re putting onto (and therefore into) our bodies. Trust is often abused by big companies who use low-quality ingredients that have not been studied long-term and aren’t safe. I believe transparency should be a given! That’s why we’ve made it our mission to knock toxic products off the shelf.

We have made great strides toward accomplishing that goal, and I am so proud of the change we’ve helped spark in the industry. But what I’m most proud of is the impact our products have had on our customers! When I get emails and handwritten notes expressing how thankful they are and that our products have been life changing, it is a huge reminder of the WHY, and at the end of the day, that’s really what matters most to me."

- Amy Perez

Sekayi B.

"Finally! I've tried over 6 natural deodorants and either they worked but burned my skin or didn't work AT ALL and left me smelling like a bag of old onions!! I definitely recommend Pretty Frank for those with sensitive skin. It's a winner"

Sara T.

"I've battled with finding a natural deodorant that worked well with my body. This is finally it! Pretty Frank works so well with my natural odor and I don't smell at all after a long day. So glad this works and I am so glad these are in glass containers which means no plastic waste and something that can be reused for something else!"

E.S.

"Best of the best! This is the perfect deodorant. Works perfectly. Lasts a long time. The unscented is great because I don't have a mix of my cologne and weird deodorant smells on me every day. Also, it doesn't mess with my skin."