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A woman-owned company since 2012.
Primal Pit Paste was born from a quest to find a natural and safe deodorant for my family to use that actually works! Yes, we did coin that phrase as that was the first review we ever received from a customer in 2012!
When my grade school 8-year-old daughter came home one day with a noticeable body odor, I was surprised because of her age. I thought she was among the minority with this issue, but I found out that other parents were noticing the same problem occurring, even as early as two years of age! (Of course, knowing this could also be diet-related) I then made it my mission to find a product I felt was safe enough for my daughter to use so she would not be embarrassed at school. I didn’t want to put toxic chemicals on my young child, but I was unable to find a natural alternative that actually worked. Many of my friends were just as concerned about the chemicals in ordinary personal care products and felt that the other natural products they used were not really effective. With all the information out there about the toxic chemicals in our food and the obvious realization of skin patch technology, it's clear that what we put on our skin is as important as what we eat. My concern turned to primal energy to protect my daughter and provide the world with a safe and truly natural alternative to harmful antiperspirants and deodorants. I turned that energy into research, and that research into Primal Pit Paste. I believe that through Primal Pit Paste, I have succeeded in making a healthy, organic deodorant that actually works for all types of moms, dads, kids, and athletes alike. The overwhelming response from friends, family, and the consumers in the local Austin community is what has driven us thus far! We hope you’ll join us in our quest to spread Primal Pit Paste to as many pits as possible.
Pretty Frank is a sister brand we created not only because we felt we wanted to reach another audience that might resonate with a different brand, but because we, in full transparency, just could not continue to fight and pay thousands of dollars to have Primal on more than just deodorant. We could only use that name followed by pit paste which just did not work if you are already making other products or want to expand.
Primal Pit Paste will remain the best and first ever whole-body deodorant brand and Pretty Frank will also offer deodorants, as well as additional products.
Pretty Frank has a slightly different mission. To take back Natural. Since I started PPP I have watched not only natural brands in the deo category flood in with lies and Natural washing, but other Natural brands in all categories do the same. Basically, they include one natural ingredient and the rest are full of petroleum and synthetic ingredients. We tell it like it is and will call it out when we see it! It truly is so disturbing to have watched this happen and I just won’t sit back and not say what I see and try and protect the natural consumer from the Natrualwashing! Similar to Pinkwashing and Greenwashing, we have coined the term Naturalwashing and would love for you to join us in spreading the word, sharing the truth, and educating others on the widespread and fast-growing problem that has consumers confused and duped thinking they are using natural products when they are not. We are Pretty Frank and we will be Pretty loud!
We are taking back Natural! Claiming what is Truly Natural!