Amy Perez started Primal Pit Paste in her kitchen in 2012, creating a more safe and effective deodorant for all. Today, we’re Pretty Frank, maker of natural personal care products that are better for you and better for the planet. We’ve doubled down on our commitment to sustainability, introducing new products that use less packaging, eliminating plastic, and constantly improving our waterless production techniques.
Be true to your health by using natural, organic, and vegan ingredients. Be true to the planet by supporting eco-friendly and sustainable initiatives.