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We started as Primal Pit Paste.

Amy Perez started Primal Pit Paste in 2012, dedicated to educating people about the dangers of using conventional deodorant. Today, Pretty Frank makes safe, high-quality products without compromise. We are committed to sustainable manufacturing processes, eco-friendly packaging options, water waste reduction, and more. While the mission hasn’t changed, we have evolved our brand to reach a broader customer base and stand out from the crowd.

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