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A woman-owned company since 2012.
"P3 Pure (Primal Pit Paste & Pretty Frank) was born from a quest to find a natural and safe deodorant for my family to use that actually works!
When my 8-year-old daughter came home from school one day with a noticeable body odor, I was surprised because of her age. I thought she was among the minority with this issue, but I found out that other parents were noticing the same problem occurring. I then made it my mission to find a product I felt was safe enough for my daughter to use. I didn’t want to put toxic chemicals on my young child, but I could not find a natural alternative that worked.
Speaking with friends and family, I became concerned in realizing many people focus on what isn’t in our ‘natural’ deodorants, but overlook what still is, petrochemicals, artificial fragrances, and more! That concern turned into primal energy to protect my daughter and provide the world with a safe and truly natural alternative to harmful antiperspirants and deodorants. I turned that energy into research, and that research became Primal Pit Paste, now known as Pretty Frank.
Our rebrand to Pretty Frank represented our mission to be the most transparent natural body care company on the market while providing the premium natural and organic ingredients our Primal Pit Paste family came to love in their deodorants. I believe that through P3 (Primal Pit Paste & Pretty Frank), I have succeeded in making a healthy, organic deodorant that works for all types of moms, dads, kids, and athletes alike.
I am grateful for the overwhelming response from friends, family, and the consumers in the local Austin community that has driven us thus
far. We hope you’ll join us in our quest to spread Truly Natural Deodorant to as many pits as possible!" 😀✌️ -Amy (Founder)
Here at Pretty Frank, we’ve changed more than our name, but the standards on natural deodorants. Our core mission is still the same — to educate and empower people to regain their health and wellness with organic and truly natural deodorants.
Our rebrand to Pretty Frank
represented our mission to be the most transparent natural body care company on the market while providing the premium natural and organic ingredients our Primal Pit Paste family came to love in their deodorants.
Primal Pit Paste’s name alone didn’t reflect another hurdle we wanted to tackle – exposing natural washing. (A term we coined similar to greenwashing.) We wanted to bring into focus what’s really in your deodorant, because your pits deserve better. Pretty Frank represents our unapologetic approach to your natural health.
Other "natural" deodorants hide behind what isn’t in their products or confusing words on their labels. But we don’t allow BS (bad stuff) anywhere near ours. Instead, we are completely transparent about our high-quality organic ingredients. Many of our ingredients are so easily recognizable that many people can find them in their own kitchen. Our products are handmade in Austin,Texas – so you can trust us to stay true to our promise only to use premium ingredients with consistent quality checks.
We understand not every pit is the same. That’s why we also offer a baking soda-free formula for sensitive skin and a wide range of scents you are sure to love and to help you find the perfect fit for your pit.
Our concern isn't only your pits, but the environment too. We are committed to honesty and will never poach your trust with greenwashing. With our transition to plastic free cardboard packaging. Our
eco-friendly shipping materials are 100% recyclable and Earth-friendly.
Big things are coming from P3 Pure. But we can promise you, no matter how much we grow, our essential values will always stay the same.