From the Founder
"When I started Primal Pit Paste in 2012, one of my biggest goals was to educate consumers. The natural movement was well under way, thanks to pioneers like Dr. Bronner’s and Badger, but I wanted to bring the conversation to a wider audience. There’s a lot of misinformation and just plain false information out there about the products we’re putting onto (and therefore into) our bodies. Trust is often abused by big companies who use low-quality ingredients that have not been studied long-term and aren’t safe. I believe transparency should be a given! That’s why we’ve made it our mission to knock toxic products off the shelf.
We have made great strides toward accomplishing that goal, and I am so proud of the change we’ve helped spark in the industry. But what I’m most proud of is the impact our products have had on our customers! When I get emails and handwritten notes expressing how thankful they are and that our products have been life changing, it is a huge reminder of the WHY, and at the end of the day, that’s really what matters most to me."
- Amy Perez