As an independent female owned company, we are just as passionate about what’s in your deodorant as we are about what isn't.
Join us in our mission to reclaim the core elements of what is truly natural.
We are 100% transparent about our high-quality food-grade ingredients and natural formulas.
No greenwashing. No BS (bad stuff).
We are sustainable. We are truly natural.
"Primal Pit Paste – The best deodorant ever. It’s coconut based, so you can probably eat it in a pinch.”
"I have been a fan for years of Primal Pit Paste. So Amy and the team, we are going to give you a shout out. Most people say 'I don’t want to use a paste under my arms!' but it’s all I’ve been using for, I think, three or four years."
-JORDAN RUBIN & DR. JOSH AXE
From the Founder
"When I started Primal Pit Paste in 2012, one of my biggest goals was to educate consumers. The natural movement was well under way, thanks to pioneers like Dr. Bronner’s and Badger, but I wanted to bring the conversation to a wider audience. There’s a lot of misinformation and just plain false information out there about the products we’re putting onto (and therefore into) our bodies. Trust is often abused by big companies who use low-quality ingredients that have not been studied long-term and aren’t safe. I believe transparency should be a given! That’s why we’ve made it our mission to knock toxic products off the shelf.
We have made great strides toward accomplishing that goal, and I am so proud of the change we’ve helped spark in the industry. But what I’m most proud of is the impact our products have had on our customers! When I get emails and handwritten notes expressing how thankful they are and that our products have been life changing, it is a huge reminder of the WHY, and at the end of the day, that’s really what matters most to me."
- Amy Perez
"Finally! I've tried over 6 natural deodorants and either they worked but burned my skin or didn't work AT ALL and left me smelling like a bag of old onions!! I definitely recommend Pretty Frank for those with sensitive skin. It's a winner"
"I love the sustainability of this product and it truly works! I have tried endless other natural deodorants and they have either irritated my skin or not worked on controlling stink - this one is AMAZING!!"
"I tried clinical strength deodorant for years and it never came close to what this deodorant does! Can put it on after shaving, lasts all day and I feel good about putting clean product on my skin."
"Best deodorant ever. I work hard and I’m outdoors a large portion of everyday and this works. My underarms are back to their natural color and no breakouts or rash."
- Ray G.