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Frequently Asked Questions

Have you changed your formula?

Our baking soda-based deodorants have used the same formula (for Primal Pit Paste and Pretty Frank) since our founder, Amy, started making them in her kitchen over ten years ago. We did add a slight bit of Candelilla wax in 2015 to all of the baking soda-based jars to prevent the complete melting of the product. 

Is Pretty Frank cruelty-free?
You better believe it. Every single Pretty Frank product is Leaping Bunny Certified and only tested on willing humans.

Is your packaging recyclable?
100%. Our glass jars, glass bottles, and lotion bar boxes are accepted anywhere you can recycle. Pretty Frank deodorant sticks, body powder tubes, lip balms, and mini jars are #5. All lids and caps are also #5.

What does Pretty Frank mean? 
“Pretty Frank” is a nod to our bold, outspoken personality and commitment to total transparency. To read more about our name change, check our our blog here

How can I place a wholesale order?
If you own a brick and mortar store and would like to sell our stuff, please contact

I can’t find what I’m looking for.
Reach out to us at support@heyprettyfrank and we’ll point you in the right direction.

Do you use sustainable shipping materials?

Absolutely, all shipments come in a recyclable box and are packaged with organic naturally derived plant based starches biodegradable packing peanuts that dissolve in water. They are food-grade like our pit paste so dip one in and give it a taste! (Discloser: even though our products are safe if consumed, we do not recommend eating them 😜)


Do you offer mini/travel sizes?
You bet. We have mini packs available so you can try out different scents and formulas before committing to a full-sized jar or stick. You can find minis here

How long does one Jar or Stick last? 
It depends how much you use. We recommend no more than a pea-sized amount under each pit, or 1-2 swipes under each arm. Each jar or stick should last you up to 3 months.

Does Pretty Frank Have a Baking Soda Free Formula? 
Absolutely. Our Baking Soda Free formula combines the best parts of Zinc and Magnesium to create an extra gentle, yet effective formula. 

Will Pretty Frank keep me from sweating?
Nope. You’re supposed to sweat – it’s part of your body’s natural detox process. But don’t worry, even though Pretty Frank pit paste isn’t an antiperspirant, it keeps you feelin’ dry and fresh with organic plant-based powders that absorb the moisture.

Can I use Pretty Frank Deodorant on my privates?
Sure. Our deodorant is pure enough to put anywhere. Feel free to use it on your bits, your feet, or under your boobs - wherever you need odor protection. Just be sure to patch test beforehand to make sure you're not sensitive to the essential oils in your favorite scent. Unscented is a good option if you are. If you prefer something a bit drier, check out our talc-free body powders.

Will Pretty Frank stain my cloths? 
Because our products are formulated with a base of coconut oil and shea butter, over-application can cause staining. That's why we recommend no more than a pea sized amount under each pit or even split between both pits - it's one of those ‘a little goes a long way’ things. If you’ve got the stick, 1-2 swipes under each arm is plenty. And you should always wait a few minutes before getting dressed to make sure the product is fully absorbed.

What is the shelf life of Pretty Frank Deodorants? 
Our deodorants have a best by date of 2 years.

Skin Care

What is Skin Soothing Oil for?
We originally made it to soothe pit irritation or to layer under pit paste and protect skin that’s just a little sensitive.

But listening to customers rave reviews we see it can be used for much more and makes a great after-shave oil to prevent razor burn, a calming facial oil, a beard oil, or an all-purpose skin soother.


Is Pretty Frank vegan?
Our Baking Soda deodorant sticks and lip balms are made with organic beeswax. Otherwise, if it’s on our site, it’s vegan.

Yes! Our products are made with certified organic ingredients. 

Absolutely. When we say no B.S., we mean it.

100%. Welcome, gluten-free friends.


Absolutely not. All of our products are petroleum free which means we don't hide behind common greenwashing terms for petroleum such as earthwax or ozokerite. 

Do you use fragrance?
What are we, insane? We never use synthetic fragrance - even though that means never fulfilling our dreams of making deodorant that smells like birthday cake. Everything we’ve got is scented with pure essential oils only.


Most personal care products are filled with up to 70% water. Pretty Frank uses either water-free or water-less formulas. Since 2012 we have saved around 40k gallons of water! We are proud to be doing our part to preserve one of earth's most precious resources. 

Shipping & Returns


Visit our terms and conditions here: to view our Shipping and Returns policies.


Store Policies

We got ‘em. Here they are: