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A Message From Primal Pit Paste Founder Amy Perez

January 3, 2020

To our loyal community,

Since starting Primal Pit Paste in 2012, my goal has always been to help as many people as possible live happier, healthier lives. I’ve dedicated my life to the mission of educating people about the dangers of using conventional deodorant and have remained committed to making safe, high-quality and earth-friendly products without compromise. Over the years, I’ve watched other “natural” companies take shortcuts, sacrifice their integrity, and blatantly copy what we’ve built in order to create brand confusion and benefit their bottom line. We’re no longer willing to stand by while shelves become overrun with toxic products masquerading as all-natural. So, we’ve decided to get Pretty Frank and call ‘em like we see ‘em.

With our new name and a fresh look, we’ll be able to better distinguish ourselves in the marketplace, reach an even wider audience, and bring more awareness to causes we care about like sustainable manufacturing processes, eco-friendly packaging options, water waste, and more.

We are still the same independently-owned business who puts people and planet before profits, and we’ll keep making the same products you know and love as long as people want us to! Thank you for your support of Primal Pit Paste and for your continued support in our new chapter as Pretty Frank – it means the world to me.

Amy Perez

Founder & CEO