I love my coconut lime deodorant! I have been searching for the past 3 years for a natural deodorant that actually works. I have heard for a while about this brand, but was so sick of wasting money trying new brands that people swore worked amazing, when for me they either left me smelly or with a terrible rash. I ended up settling with Lume and native for a while with no results and finally decided to give Pretty Frank. a try and I’m so glad I did. The smell is amazing, and it lasts all day. I do reapply midday just to ward off any possible smell, but with any other deodorants I was reapplying at least 3-4 times per day. I recommend this product to any and everyone!