Natural & Organic

Food-grade ingredients that are safe enough to eat (though we don't recommend it!). Petroleum-free. Aluminum-free. Paraben-free.

Handmade

All of our products are handmade in Austin, TX allowing us to do quality checks daily and use premium ingredients at no extra cost for you.

Independently Owned

Female founded, owned, and operated since 2012. It all started in a kitchen, with a mom, passionate about ensuring no harmful ingredients were in her daughter's deodorant.

Sustainable

Most personal care products are filled with up to 70% water. Pretty Frank uses water-less formulas. Since 2012 we have saved around 38,555 gallons of water! Our shipping materials are recyclable & eco-friendly.

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Frank Feedback

Sekayi B.

"Finally! I've tried over 6 natural deodorants and either they worked but burned my skin or didn't work AT ALL and left me smelling like a bag of old onions!! I definitely recommend Pretty Frank for those with sensitive skin. It's a winner"

Sara T.

"I've battled with finding a natural deodorant that worked well with my body. This is finally it! Pretty Frank works so well with my natural odor and I don't smell at all after a long day. So glad this works and I am so glad these are in glass containers which means no plastic waste and something that can be reused for something else!"

E.S.

"Best of the best! This is the perfect deodorant. Works perfectly. Lasts a long time. The unscented is great because I don't have a mix of my cologne and weird deodorant smells on me every day. Also, it doesn't mess with my skin."

What's in Your Pits?

The "natural" ingredients that may be lurking in your deodorant

Learn More

What to Look Out For

Petrochemicals

Petrochemicals are substances made primarily from coal, oil, and natural gas.

These are often disguised in "natural" body care products as Earthwax, Ozokerite, and/or Piroctone Olamine. Petrochemicals have a negative impact on the environment and human health. Pretty Frank uses only organic Candallela Wax and Beeswax which are truly natural waxes.

Water

The presence of water in products causes mold and bacteria to grow quickly. For this reason, water-based deodorants use toxic chemicals to prevent bacteria growth from happening. Pretty Frank makes deodorants and body care products with water-less formulas. No toxic preservatives are needed, and we are saving a precious resource.

Fragrance

Fragrance is one of the most toxic additives to personal care products. "Fragrance" is a catch-all term on ingredient labels, making it hard to know exactly what's in your skin-care products. It looks like it’s one ingredient however, it’s likely a blend of many chemicals. Confirms the AAD "about 5,000 fragrance molecules are used in heavy rotation." Pretty Frank only uses organic and/or wildcrafted responsibly sourced, essential oils.

Truly Natural Deodorant