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average rating 4.6 out of 5
Based on 221 reviews
  • 5 Stars
    155 Reviews
  • 4 Stars
    56 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    0 Reviews
95% of reviewers would recommend this product to a friend
Effectiveness
Rated 4 out of 5
Taste
Rated 4 out of 5
221 Reviews
Reviewed by Mattie C.
Verified Buyer
I recommend this product
Age Range
25 - 34
What I Love
  • All-natural ingredients
  • Fluoride free
  • SLS free
  • Naturally whitens
  • Made in the USA
Rated 4 out of 5
Review posted

Hooked

I love it. Would definitely recommend the gum serum too, but by all means not necessary. It took my gums a little getting used to at first (just a teensy bit of tenderness) but after a few days of regular use, there's no been no tenderness at all. I'm about to re-order, and will continue to do so. Could, of course, be a little more efficient as far as the application-to-toothbrush area, but really- most good things can be a little messy sometimes. Thank you Pretty Frank.

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Effectiveness
Rated 4 out of 5
Taste
Rated 4 out of 5
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Reviewed by Elizabeth M.
Verified Buyer
I recommend this product
Age Range
25 - 34
What I Love
  • All-natural ingredients
  • Eco-friendly packaging
  • Vegan
  • Minty taste
  • Gentle on teeth & gums
Rated 5 out of 5
Review posted

Happy with this toothpaste

I tried the charcoal paste, which was messy. But I really like the mint paste. I've been happy with this and have ordered more. Simple to use.

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Effectiveness
Rated 5 out of 5
Taste
Rated 5 out of 5
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Reviewed by Carrie W.
Verified Buyer
I recommend this product
Age Range
25 - 34
What I Love
  • All-natural ingredients
  • Vegan
  • Fluoride free
  • Eco-friendly packaging
  • Gentle on teeth & gums
Rated 5 out of 5
Review posted

Toothpaste

Best ever! My teeth have never felt so clean and fresh!

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Effectiveness
Rated 5 out of 5
Taste
Rated 4 out of 5
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Reviewed by Adam V.
Verified Buyer
I recommend this product
Age Range
25 - 34
What I Love
  • All-natural ingredients
  • Eco-friendly packaging
  • Vegan
  • Fluoride free
  • SLS free
Rated 5 out of 5
Review posted

Great product

Cleans teeth safely and efficiently

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Effectiveness
Rated 5 out of 5
Taste
Rated 5 out of 5
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Reviewed by Meghan C.
Verified Buyer
I recommend this product
Age Range
25 - 34
What I Love
  • All-natural ingredients
  • Vegan
  • Eco-friendly packaging
  • Naturally whitens
  • Made in the USA
Rated 4 out of 5
Review posted

So far so good

I can tell the toothpaste is doing it’s job and cleaning my teeth quite well. The only reason I gave it four stars is because the flavor takes some getting used to and I just wish it was a bit mintier.

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Effectiveness
Rated 5 out of 5
Taste
Rated 3 out of 5
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