for a deeper, quicker clean!
i have found that the powder cleans my teeth faster than regular toothpaste. it takes a few uses to get used to the baking soda, and i learned early on not to inhale as i put it in my mouth :P
i really enjoy the cleaner feel of my teeth! and im almost positive that some of the plaque that sticks to certain teeth has seemed to have gone away a little as well! im a convert for sure!