I have really dry skin and recently gained a sensitivity to normal deodorants/antiperspirants. I had a few friends recommend that I switch to natural deodorant. I was nervous to try it out considering I live in a place that's very hot about 70% of the year and I'm physically active. I was looking for a deodorant that would last, eliminate or limit odor, wouldn't melt off, or irritate/dry out my sensitive underarms. This one is perfect. I do recommend for anyone trying out natural deodorants for the first time to allow your body to detox for 2 weeks minimum. I used a natural stick deodorant (reapplied throughout the day) to detox. I've been using Pretty Frank for the past month after my detox period and I have absolutely no complaints.